Factors influencing the price sensitivity of instant noodle paper cups
- Categories:instant noodle paper cups
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- Time of issue:2022-06-25
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(Summary description)In our usual cognition, we think that low price is cheap. In fact, it is not the case. What consumers want is not cheap at all, but "take advantage". Only by lowering the price of more sensitive products for promotion, consumers will feel Very "cheap". So what are the factors that affect the price sensitivity of instant noodle paper cups?
instant noodle paper cups
instant noodle paper cups
Factors influencing the price sensitivity of instant noodle paper cups
(Summary description)In our usual cognition, we think that low price is cheap. In fact, it is not the case. What consumers want is not cheap at all, but "take advantage". Only by lowering the price of more sensitive products for promotion, consumers will feel Very "cheap". So what are the factors that affect the price sensitivity of instant noodle paper cups?
- Categories:instant noodle paper cups
- Author:
- Origin:
- Time of issue:2022-06-25
- Views:0
In our usual cognition, we think that low price is cheap. In fact, it is not the case. What consumers want is not cheap at all, but "take advantage". Only by lowering the price of more sensitive products for promotion, consumers will feel Very "cheap". So what are the factors that affect the price sensitivity of instant noodle paper cups?
1. Your own factors
Whether the instant noodle paper cup is irreplaceable, how important it is in the minds of consumers, and the frequency of daily use, the more important it is, the more irreplaceable it is, and the more sensitive consumers feel.
2. The price strategy of dealers will also affect the price sensitivity of consumers;
Methods to increase consumers' price sensitivity, such as greatly increasing the unit price or price increase of instant noodle paper cups, or non-integer method, changing the original price of 10 yuan for instant noodle paper cups to 9.9 yuan for external sales; reducing consumers' sensitivity to price For example, a paper cup of instant noodles priced at 6.9 yuan is displayed next to a similar product of 5.9 yuan. Can you immediately tell which is more expensive and which is cheaper? In fact, the unit price of the latter is slightly more expensive, not the first product is cheaper;
3, the consumer's own reasons. This is a very important factor that we often ignore. The individual differences of consumers lead to different price sensitivity. For the same price, different consumer groups will naturally have different understandings of price sensitivity;
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